As we expand into non-US markets, we will seek to achieve similar best practice status within each territory.Īnd what does COPPA compliance mean for you in practice?ĬOPPA compliance ensures that we are doing everything we can to keep children’s personally identifiable information safe and secure and that we are keeping their parents aware of what our information privacy practices are. We chose Safe Harbor through the Children’s Advertising Review Unit (CARU), as they also help to ensure that our advertising to children stays within best practices. We also comply with the Children’s Online Privacy and Protection Act (COPPA), but went even further and gained Safe Harbor with the FTC to ensure that we have even more help staying up to date as the laws change within the industry. What are the main federal rules that govern your work?Īs a game where players can purchase memberships, etc., we are, of course, PCI compliant with our financial transactions. Players watch over 60,000 minutes of videos each day and read over 275,000 animal and plants facts a day that are throughout AJ.
During that time, they have tons of opportunities to play and interact, and as I like to say – accidentally learn. The average play session for our players is well above the average for online games – 60 minutes. But with a product that contains community, we are lucky to have other metrics that can gauge success – like engagement on and off the site. We definitely look at all the numbers that an average business looks at – revenue, sales, registrations, etc. What does success look like for a project like this? Is it simply numbers and registrations? How do you measure engagement or learning? We partner with National Geographic for much of our multi-media content, so as kids are playing, they can watch videos about animals in their habitats, play games with trivia about the natural world and interact with friends surrounded by artwork inspired by real world flora and fauna. I oversee in-game moderation, as well as all customer service and social media engagement efforts for our brands.Īnimal Jam is an online playground targeted toward children where players can become their favorite animals and play in a beautiful and immersive online world – filled with games, interaction and tons of learning opportunities. My name is Joi Podgorny and I am the Director of Community Engagement at Smart Bomb Interactive, creators of various online and mobile games, including and Tunnel Town, on mobile.
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